By now you probably know online retailers are following your browsing habits so as to target you with with specific ads, but brick and mortar stores are now doing the same thing.
The stores are stepping up their monitoring of shoppers but to cut down on theft. Consumer Reports says with more advanced technology, stores can track you coming and going- capturing images of your license plate, your face, your body language and even your mood- all without your knowledge or permission. Senior Editor Jeff Blyskal warns that throughout store you will find video screens with commercials on them and information. He says some will have pin-hole cameras used to determine your sex, age group, and maybe your ethnicity.
Blyskal also worries about the possibility that unsecured video could end up on the internet without your permission because there is no information available on how the video or related data is stored.
The FTC is considering guidelines for disclosing the extent of tracking by a store and in some cases, whether consumer permission is needed.